Learn how to make your brand positioning relevant and compelling to your sales team. Discover tips to communicate, train, empower, reward, and refine your brand…
Learn how to build trust, educate, involve, and communicate with senior executives to ensure your brand guidelines are followed and implemented.
Discover some effective ways to build brand awareness during a recession, such as offering value and solutions, leveraging social media and word-of-mouth, and more.
Learn how to build a strong brand culture and performance with employee communication. Follow these six steps to align, involve, train, communicate, encourage, and…
Learn what mythmaking and storytelling are, why they are important for brand management, and how to use them to create a memorable and meaningful brand narrative.
Learn how to foster a collaborative culture among your designers, while ensuring that your brand guidelines are followed and respected. Find out how to balance…
Learn how to handle conflicts with a brand partner during a collaboration, based on the principles of brand management. Find tips on communication, compromise, and…
Learn how to streamline your brand design process and deliver high-quality results with these tips and best practices for brand design workflow and productivity.
Learn how to develop emotional intelligence, or EI, as a brand manager and how it can help you improve your leadership, creativity, and performance.
Learn how to guide and support your team members in developing and improving their brand management skills and knowledge. Find out how to offer learning…
Learn how to use brand guidelines to communicate your brand identity consistently across different regions and languages, and how to benefit from them.
Learn how to leverage influencer marketing on a budget to reach your target audience, build trust, and increase brand awareness for your startup or small business.
Learn the best practices for crisis communication with shareholders, such as defining objectives, knowing audience, preparing message, delivering message, and more.
Learn how to create a clear and consistent brand story by prioritizing key messages in your brand messaging hierarchy. Follow these tips to communicate your value…
Learn how to use color theory and psychology to choose, combine, and apply colors that resonate with your audience and stand out from the crowd.
Learn some of the most effective ways to communicate your brand message consistently and coherently on different platforms, such as your website, social media…
Learn how to use brand storytelling to connect with your audience and convey your brand values, personality, and purpose. Follow these 5 steps and examples to…
Learn how to evaluate your performance and impact as a brand management consultant using quantitative and qualitative metrics, benchmarks, reports, and feedback.
Learn how to train your remote employees on crisis communications, and how to prepare them for any scenario. Discover tips and best practices on crisis readiness…
Learn what are the most common mistakes to avoid when analyzing your brand's email open rates and how to get more accurate and meaningful insights into your email…
Learn some tips to enhance your customer satisfaction and loyalty after rebranding your business, such as communication, feedback, and training.
Learn how to effectively target the right audience for a co-branded campaign, and avoid common pitfalls of co-branding.
Learn how to avoid greenwashing and showcase your environmental efforts with these tips on how to communicate sustainability initiatives without compromising your…
Learn how market research can help you choose and improve the platforms, media, and formats that deliver your brand advertising to your target audience.
Learn how to network effectively and respectfully as a brand manager, and create lasting and valuable connections for your brand.
Learn how to use user-generated content (UGC) to boost your brand awareness and credibility, and discover some of the most effective UGC strategies and best…
Learn how to craft a consistent and authentic brand tone that reflects your commitment to social good. Find out how to choose the right words, show your impact, and…
Learn the most effective ways to create a logo that reflects your brand identity and message, and that appeals to your target audience.
Learn how to become a better mentor in brand management to get promoted. Discover how to assess your skills, find mentees, provide feedback, foster growth, and…
Learn how brand partnerships can create unique value for customers by co-creating, offering exclusivity, leveraging social proof, and combining complementary assets.
Learn how to use creativity to differentiate your brand management career. Find your niche, experiment and learn, collaborate and network, tell stories and…
Learn what NPS is, how to calculate it, and how to use it to measure and improve your brand's customer loyalty over time.
Learn how to apply design thinking principles and methods to your corporate identity project, and how to overcome common challenges.
Learn how to measure and improve your brand's crisis management response time with these five KPIs. Enhance your reputation and customer loyalty in any negative…
Learn about the most effective KPIs for measuring brand management and how to use them to improve your brand strategy. Find out how to track and optimize your brand…
Learn how to design and deliver crisis communications training and education for brand managers with realistic and relevant scenarios and simulations.
Learn how to use stakeholder mapping to identify, prioritize, and communicate with your brand's stakeholders during a crisis, and how to update your map as the…
Learn how to deliver bad news as a brand manager with transparency, honesty, empathy, respect, openness, and collaboration.
Learn how collaboration can support your brand management by stimulating innovation, ensuring consistency, enhancing adaptability, increasing engagement, and…
Learn how to use storytelling as a brand audit method to evaluate and improve your brand messaging, performance, and perception.
Learn how to identify, address, prevent, and mitigate negative brand advocacy, and how to build a positive brand community that supports your brand.
Learn how to showcase your impact, skills, and achievements as a brand manager and impress your employer when applying for a promotion.
Learn how to communicate the value of sustainability to your stakeholders and overcome their objections. Find out how to explain the benefits, provide the evidence,…
Learn the best strategies to create a positive and memorable experience for your customers, increase loyalty and retention, and boost brand awareness and advocacy.
Learn how to keep your brand guidelines relevant to changing market trends without losing your core identity. Follow these tips to update, document, and distribute…
Learn how to use storytelling to connect, persuade, and inspire your customers in various sectors, and how to measure the impact of storytelling on your brand.
Learn how to use colors, fonts, images, icons, logo, and slogan to express your brand personality, values, and emotions, and how to follow a style guide.
Learn the most important components of brand identity for effective measurement and evaluation, and the tools and methods to use.
Learn how to use marketing automation to create relevant, engaging, and personalized landing pages and forms for your social media marketing campaigns.
Learn some of the key metrics and methods to assess and improve your brand loyalty across all channels, such as retention rate, net promoter score, lifetime value…
Learn how to leverage artificial intelligence (AI) without compromising your brand authenticity. Discover tips on brand identity, transparency, engagement, voice…
Learn how to create, share, and review your brand design on different platforms, such as websites, social media, print, or video, with these tips.
Learn how to identify and master the key responsibilities of a brand manager, such as defining the brand strategy, managing the brand identity, and leading the…
Learn how to create and adapt your brand guidelines to different situations, channels, or markets, without compromising your brand identity.
Learn how to create a brand design that reflects your brand identity and personality, and conveys your benefits and solutions to your customers. Follow these steps…
Learn how to communicate, persuade, and connect with your audience through public speaking. Discover tips to develop your purpose, audience, content, delivery, and…
Learn some of the best ways to show your skills and potential as a brand leader in brand management, and how to advance your career and get a promotion.
Learn how to design and deliver a reputation management training program for your small business, based on your reputation goals, gaps, and challenges.
Learn six best practices for a brand management team to foster strong and long-term bonds with their clients and their brands.
Learn how to align, design, manage, involve, and showcase your corporate identity to create a positive and consistent customer experience across all channels.
Learn how to use SEO metrics and tools to track and analyze your brand awareness online in four steps: setting goals, choosing keywords, monitoring rankings, and…
Learn how to create a digital-first brand identity that is relevant and engaging for your audience. Discover the key elements and steps of crafting a consistent and…
Learn from the examples of successful brand extensions by Lego, Virgin, Oreo, Spotify, and Airbnb. Find out what makes them innovative and how they boost the brand…
Learn how to increase your brand awareness without sacrificing your brand differentiation, which is your unique value proposition. Discover some strategies to…
Learn how to conduct a brand identity audit with your team and leverage their skills, knowledge, and perspectives to evaluate and improve your brand.
Learn what factors can impact your brand identity over time and how to manage them effectively. Keep your brand identity strong and consistent with these tips.
Learn how to collaborate and communicate with your team to develop a brand's voice that is consistent, authentic, and engaging. Follow these five steps to create a…
Learn the most effective ways to refresh an outdated brand identity, from evaluation, to definition, to implementation, to communication, to review.
Learn how to leverage your brand partner's fan base to increase your brand's reach, engagement, and loyalty. Discover the best practices for brand partnerships and…
Learn how design systems, brand portals, and brand monitoring tools can help you improve your brand identity implementation and governance.
Learn how to craft compelling narratives with brand storytelling frameworks and models that show your brand's value, impact, and purpose.
Learn how to develop a digital mindset in your brand management team, a key skill for creating relevant, engaging, and personalized brand experiences in the digital…
Learn how to audit and analyze your current brand performance and develop a brand strategy that enhances your brand positioning and differentiation.
Learn from the best examples of brand campaigns and how to plan, execute, and optimize your own. Discover the key factors for success and share your experience.
Learn how to create a realistic and flexible budget that supports your brand vision and values. Follow these tips to budget for your brand activities effectively.
Learn how to adapt to changing consumer behaviors, preferences, and expectations, as well as to new platforms, channels, and competitors, as a brand manager in the…
Learn some best practices for translating your brand vision into a marketing strategy that delivers results. Know your audience, define your value proposition…
Learn how to design and deliver effective brand management education and training with these tips and methods.
Learn about the common career paths and roles for brand managers in different industries and sectors, such as marketing, consumer goods, media, and nonprofit.
Learn how to create and maintain a strong and consistent brand that reflects your values, vision, and personality as a self-employed consultant.
Learn how to create a learning culture, use social media and newsletters, join online communities and forums, attend conferences and events, and review and update…
Learn from the best examples of storytelling in brand management, and how to create and measure your own brand story.
Learn how to use storytelling to create and communicate a consistent brand identity that connects with your audience and stands out from the competition.
Debunk the myths and misunderstandings about reputation management and learn how to avoid them. Reputation management is a crucial skill for any brand manager.
Learn how to create and nurture a loyal and engaged community for your small business with brand awareness campaigns. This article shares tips on planning and…
Learn how to balance feedback response and brand messaging in this article. Find out how to understand, listen, align, be honest, and measure your feedback response.
Learn six tips to create a brand that understands, respects, and solves your customer needs, and differentiates yourself from other brands.
Learn how influencer marketing can help you build a resilient brand that adapts to changes and challenges in your environment.
Learn how to protect your brand reputation, equity, and loyalty from various challenges. Discover how to identify, respond, reinforce, engage, innovate, and…
Learn how to find, evaluate, and onboard the best designers for your brand project, and how to collaborate and communicate effectively with them.
Learn from the best examples of brands that have created an innovative and creative brand identity, using elements such as simplicity, color, shape, symbolism, and…
Learn the most effective ways to create a brand that resonates with your customers and offers a great user experience and usability.
Learn how to design and execute effective brand management campaigns that boost your brand recognition and drive your sales. Discover strategies and tips for each…
Learn how to visually and verbally convey your brand's unique value proposition using positioning statements, visual identity, brand voice, storytelling, and more.
Learn what are the most effective brand metrics for measuring campaign success and how to use them to optimize your brand strategy and performance.
Learn about the most common sources of conflict in brand management and how to resolve them effectively. Improve your brand value and reputation with these tips.
Learn how to simplify a brand audit report and make it more effective and engaging by following these tips on structure, visuals, writing, and recommendations.
Learn how to create a brand identity that appeals to different age groups, preferences, values and lifestyles without losing your core message and identity.
Learn about the essential steps to take when starting a career in brand management, such as understanding the basics, developing your skills, building your…
Learn when and how to ask for feedback in your brand management career, and how to use it to improve your skills, performance, and impact.