How can you get the most out of a Digital Marketing conference?
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— The LinkedIn Team
Digital marketing conferences are great opportunities to learn new skills, network with peers, and get inspired by industry experts. But how can you make the most of your time and investment? Here are some tips to help you prepare, participate, and follow up on a digital marketing conference.
Before you register for a conference, ask yourself what you want to achieve from it. Do you want to learn about a specific topic, such as SEO, social media, or email marketing? Do you want to meet potential mentors, partners, or clients? Do you want to showcase your work or get feedback? Having clear and realistic goals will help you choose the right conference, plan your agenda, and measure your results.
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Swapnil Dixit 🇮🇳
SEO Strategist | EAT Expertise | Solving Complex Ranking Challenges | 400+ Keywords Ranked | 2000+ Dofollw Links Generated | White hat SEO | Technical SEO |Link building | SERP Ranking | Data Studio | KPI Projection |
As per my Digital Marketing industrial Experience , 💥To maximize a digital marketing conference experience, plan ahead by setting clear management goals . 💥Attending relevant digital programs and events. 💥Engage with Relevant influencer ,Promotes event on Digital Channels ,speakers, take concise notes, and ask insightful questions. 💥Leverage social media to share key takeaways & connect with attendees. 💥Finally ,after the event, follow up with upmost leads contacts and implement knowledge into your marketing strategies.
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Jonathan Lok
Digital Marketing Educator & Course Chair at Singapore Polytechnic | Expert in Marketing Analytics & Strategy | Driving Digital Excellence
Every conference happens for a reason: knowledge sharing. Keep the end goal in mind. Am I up to date? If you gain something new, you are moving closer to this. If you didn't, you are in the right place. Either way, it is a win-win situation. Remember, always be humble and hungry to learn! A conference is a place of learning.
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Angel Pabon
Empowering Businesses with Digital Strategies | Certified Digital Marketing Leader & Mentor with 25+ Years in Ad-tech | SEM, Social Media, E-commerce
Imagine you're preparing for your first big school project. Just like that, in the world of digital marketing, we set goals. When you see those 'Top Voice Contributors,' it's like listening to experienced seniors. Before signing up for anything, ask yourself, "What do I want to achieve?" It's not just about digital marketing but also life. Are you looking to learn something specific or meet cool people? Having clear goals helps you make better choices and measure your success. So, dream big and set your goals!
Once you have selected a conference, do some homework on the speakers, sponsors, and attendees. Find out what topics they are covering, what challenges they are facing, and what solutions they are offering. This will help you decide which sessions to attend, which questions to ask, and which connections to make. You can also use social media, blogs, or podcasts to get familiar with their work and style.
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Ben L.
I grow businesses by combining technology & marketing, and using a data driven approach to increase revenue by optimising lead generation channels. | Digital Transformation | Innovation | Growth Marketing | AI | Web3 |
Its always good to be prepared before you go to a digital marketing conference. What i would normally do is, research all the speakers of topics i would be interested to learn about. I would connect with these speakers on Linkedin and let them know i would be attending their session, and would be keen to chat after their session if time permits. This makes networking after sessions, or even during the network drinks alot easier.
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Junaid Ashraf Qureshi
Talent Acquisition | Digital Marketer | Social Media Manager🔑 I team up with businesses and we overcome their current challenges together ✨
After choosing a conference, conduct thorough research on the speakers, sponsors, and fellow attendees. Discover the subjects they will address, the issues they confront, and the solutions they provide. This insight aids in determining the sessions to participate in, the questions to pose, and the connections to establish. Additionally, leverage social media, blogs, or podcasts to become acquainted with their work and communication style.
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Angel Pabon
Empowering Businesses with Digital Strategies | Certified Digital Marketing Leader & Mentor with 25+ Years in Ad-tech | SEM, Social Media, E-commerce
Before heading to a conference, remember to "Do your research." Find out about the speakers, sponsors, and what's on the agenda. This knowledge will guide your session choices, questions, and networking. Don't forget social media, blogs, and podcasts for insights. In my digital marketing and events career, I've learned that digging into speaker backgrounds, especially the ones with hands-on experience, can be a game-changer.
During the conference, don't be a passive listener. Engage actively with the speakers, the organizers, and the other attendees. Ask questions, share your insights, and offer your feedback. Participate in the workshops, the networking events, and the social activities. Use the conference app, the hashtag, or the online community to stay updated and connected. The more you engage, the more you will learn and benefit.
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Junaid Ashraf Qureshi
Talent Acquisition | Digital Marketer | Social Media Manager🔑 I team up with businesses and we overcome their current challenges together ✨
At the conference, avoid being a passive observer. Actively engage with speakers, organizers, and fellow attendees. Pose questions, share your expertise, and provide feedback. Participate in workshops, networking opportunities, and social events. Utilize the conference app, hashtags, or online communities to stay informed and connected. The more involved you are, the greater your opportunities for learning and reaping the benefits.
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Samantha Blumberg
Helping digital brands beat the status quo | Founder & Chief Consultant @ The Digital Drive-Thru
In my experience, marketing conferences offer an excellent opportunity to tap into the collective knowledge of the industry. While setting goals, conducting research, and applying what you learn are essential steps, connecting with other marketing leaders can be a game-changer. These conferences serve as a unique platform where professionals from various backgrounds come together, sharing their performance insights and tactics. This open exchange of knowledge can help demystify the gatekept aspects of marketing success and provide fresh perspectives on what works and what doesn't.
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Angel Pabon
Empowering Businesses with Digital Strategies | Certified Digital Marketing Leader & Mentor with 25+ Years in Ad-tech | SEM, Social Media, E-commerce
Engaging actively at conferences is like unlocking a treasure chest of knowledge. In my experience, marketing conferences are more than just events; they're a chance to connect with industry experts. Setting goals and researching are vital, but connecting with fellow marketers can be a game-changer. These gatherings bring together professionals from diverse backgrounds, offering insights that demystify marketing success. It's about sharing wisdom and gaining fresh perspectives to shape our marketing journey. Let's embrace this opportunity!
One of the best ways to get the most out of a digital marketing conference is to seek mentorship. Mentorship can help you gain valuable insights, guidance, and support from someone who has more experience and expertise in your field. You can find potential mentors among the speakers, the sponsors, or the attendees. You can approach them during or after the conference, express your interest, and ask for their advice. You can also follow up with them via email, social media, or phone.
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Junaid Ashraf Qureshi
Talent Acquisition | Digital Marketer | Social Media Manager🔑 I team up with businesses and we overcome their current challenges together ✨
To maximize your digital marketing conference experience, consider seeking mentorship. A mentor can provide valuable insights, guidance, and support, leveraging their experience in your field. Potential mentors can be found among the speakers, sponsors, or fellow attendees. Approach them during or after the conference, express your interest, and request their advice. Maintain contact through email, social media, or phone to nurture the mentorship relationship. This proactive approach can significantly enhance your learning and professional growth.
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Angel Pabon
Empowering Businesses with Digital Strategies | Certified Digital Marketing Leader & Mentor with 25+ Years in Ad-tech | SEM, Social Media, E-commerce
To make the most of a digital marketing conference, consider seeking mentorship. A mentor can be a guiding light, offering invaluable insights and support from their wealth of experience. You can discover potential mentors among the speakers, sponsors, or other attendees. Approach them during or after the conference, express your interest, and kindly request their guidance. Don't forget to keep the connection alive through email, social media, or phone. Mentorship is like a treasure chest of wisdom; unlocking it can unlock your own potential.
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Emaan Mughal 🌟 Digital Marketing Expert 🎯
📍Generated over $500k+ for business owners as a Social Media Marketer || I help businesses to grow online || Worked with 150+ clients || Digital Marketing || Social Media Marketing || SEO Expert || Growth Expert🌟
Tap into the power of mentorship 🤝 at your next digital marketing conference! Learn from seasoned experts who have walked the path you're on. Approach speakers, sponsors, or fellow attendees with genuine curiosity and seek their advice. Don't hesitate to follow up with a personalized email or a thoughtful message on social media.
After the conference, don't let your learning go to waste. Apply what you have learned to your own projects, campaigns, or strategies. Experiment with new tools, techniques, or platforms. Evaluate your results and measure your progress. Share your learning with your colleagues, your clients, or your online audience. Document your success stories and challenges. Keep learning and improving.
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Angel Pabon
Empowering Businesses with Digital Strategies | Certified Digital Marketing Leader & Mentor with 25+ Years in Ad-tech | SEM, Social Media, E-commerce
After attending conferences, make the most of your learning by applying it. Don't let it fade away! Use what you've gained in your projects and strategies. Be adventurous with new tools and platforms. Measure your progress and share your knowledge with colleagues and online communities. By documenting your successes and challenges, you create a valuable learning journey. Keep evolving and growing!
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Siddharth Venkataraman
LinkedIn TOP Voice | 100+ workshops | 5 Brands | 10+ Awards | Digital Customer Experience | Brand Manager | TATA & CII - CX Awardee | Author | Keynote Speaker | Leadership | Marketing Leader
After attending conferences the best way to extract value out of it is to start trying to implement your learnings. While everything you hear at a conference may not be of value to you, filter out what makes value and try them out. Seek advice from experts if required. While conferences have become a sales tool the good in it is they talk the latest trends and developments. Try reading more on them and see how you can use them
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Junaid Ashraf Qureshi
Talent Acquisition | Digital Marketer | Social Media Manager🔑 I team up with businesses and we overcome their current challenges together ✨
Post-conference, ensure your newfound knowledge doesn't languish. Put your insights to work in your projects, campaigns, and strategies. Explore innovative tools, tactics, and platforms. Assess outcomes and track your advancements. Share your learnings with colleagues, clients, or your online community. Document both successes and hurdles. Maintain a commitment to ongoing learning and enhancement.
Finally, don't lose touch with the people you have met at the conference. Stay in touch with them via email, social media, or phone. Thank them for their time, their insights, or their referrals. Share your updates, your feedback, or your resources. Ask for their opinions, their recommendations, or their help. Build and maintain relationships that can benefit you and them in the long run.
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Junaid Ashraf Qureshi
Talent Acquisition | Digital Marketer | Social Media Manager🔑 I team up with businesses and we overcome their current challenges together ✨
Maintain connections with the conference contacts you've made. Use email, social media, or phone to stay in touch. Express gratitude for their time, insights, or referrals. Share your updates, feedback, or resources. Seek their opinions, recommendations, or assistance. Cultivate and nurture relationships with mutual long-term benefits in mind.
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Angel Pabon
Empowering Businesses with Digital Strategies | Certified Digital Marketing Leader & Mentor with 25+ Years in Ad-tech | SEM, Social Media, E-commerce
Building lasting connections is essential in today's digital world. After attending a conference, remember to keep in touch with the amazing people you've met. Reach out through email, social media, or phone to express your gratitude for their insights and time. Share your updates and feedback, and don't hesitate to ask for their opinions and recommendations. By nurturing these relationships, you're not only helping yourself but also creating a more equal and supportive network. Your connections can be a source of inspiration, knowledge, and growth!
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Tobias Hyldeborg
Marketing Manager @ Lexly
Nurturing connections post-conference is as vital as making them. It’s about cultivating a garden of opportunities from seeds sown in brief encounters. These connections can blossom into partnerships, mentorships, or pathways to new ventures. Reach out with gratitude, share your progress, and engage in meaningful exchanges. By doing so, you transform fleeting handshakes into enduring alliances and collective growth. It’s not merely networking; it’s constructing a web of mutual support that spans careers and industries. So, follow up, engage, and foster these relationships—they’re the unwritten chapters of your conference story, potentially as valuable as the event itself.
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Benedikt Becker
Director of Sales and Marketing | Data-Inspired Disruptor | Advocating Innovation in Marketing & Esports | Drummer
Transforming Conference Notes into Personal Brand Power in 3 steps. 1) Digest & Distil: Post-conference, distil those notes into crisp, value-packed insights. 2) Personalize & Perspective: Inject your unique viewpoint. How can these insights revolutionize your sector or specialty? 3) Engage & Acknowledge: Tag the masterminds! Mention 2-3 speakers who truly resonated with you. It's a fantastic way to engage and connect even post-event. Timing is key! Share while the conference hashtag is still hot. I've done it a few times. My posts have sometimes become engagement magnets - even sparking more discussion than the speakers' posts. It is really powerful during the follow-up and nurturing phase.
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Krista White, CPC
Director of Marketing | Brand Strategy & Elevation | Growth Marketing
Making connections is one of the most valuable benefits of digital marketing conferences. Of course the content and everything else highlighted here is very important, but be sure to connect with others as well. You never know who you will meet, what future opportunities may develop, and what new resources you may find at your fingertips.
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Emily Frenkel
Founder of Ms.Frenkel | Head of Strategic Partnerships for Ukrainian Jersey City | LinkedIn Top Voice | Digital Marketer | Avid Explorer | Cyclist | Writer | Content Creator
Remain agile and allow yourself moments to remain fully present in conversation with others that may be out of your scheduled plan. There are plenty of times I walk into conferences with an agenda in mind, but new opportunities to partner with other industry leaders await. Understanding the ins and outs of your priority list and speaking about them transparently can help execute your vision. Conferences have always been a huge source of inspiration, as those on the attending list are just as passionate as you are about the topic at hand!