How can you communicate emerging trends and innovations to customers?
Learn from the community’s knowledge. Experts are adding insights into this AI-powered collaborative article, and you could too.
This is a new type of article that we started with the help of AI, and experts are taking it forward by sharing their thoughts directly into each section.
If you’d like to contribute, request an invite by liking or reacting to this article. Learn more
— The LinkedIn Team
As a telecommunication service provider, you need to keep up with the latest trends and innovations in your industry and communicate them effectively to your customers. Whether you are offering new products, features, services, or solutions, you want to show your customers how they can benefit from them and how they can access them easily. In this article, we will share some tips on how to communicate emerging trends and innovations to customers in a clear, engaging, and relevant way.
Before you communicate any trend or innovation to your customers, you need to know who they are, what they need, what they value, and how they prefer to receive information. You can use various methods to gather customer insights, such as surveys, feedback forms, analytics, social media, or customer service interactions. Based on your findings, you can segment your customers into different groups and tailor your communication to each group's interests, needs, and preferences.
-
Rita J. Wise CPS MCM
Global production/leadership in sales/digital advertsg/mrktg/brand management, Professor/Author/ Speaker/Publisher/Poet.
Add; current intiatives to your proposal for your client; this will assure them that you are keeping up with current marking initiatives driven by daily technological changes!!
-
Anil Kumar Mishra
Helping GSI Partners lead Digital Transformation with Pega Solutions | Top 100 Martech Leader Awardee
In my experience, the best way to showcase innovation and emerging trends to clients is by bringing the peers, technology leaders, analyst community together and sharing perspectives & their experiences. Getting the hands-on experience to new innovations is also a great way to learn the emerging innovations & technologies.
-
Murad Q.
Marketing & Communications professional, brand builder, digital native
Not to poke at an AI generated article about communicating but the best way to communicate an emerging trend is get it to write you an article about itself being promoted to all of us. Couldn't get more genius than that! Though through my experience using the audience's needs and interests to engage in story telling through the lens of a brand has always cultivated demand. Like the article says stories are a powerful way to communicate information. Use storytelling to make your communication more engaging and memorable. In a space full of communications only the most memorable will have lasting impact.
Customers today use multiple channels to communicate, research, and purchase telecommunication services. Therefore, you need to use multiple channels to communicate emerging trends and innovations to them. You can use a combination of online and offline channels, such as your website, blog, email, social media, newsletters, brochures, flyers, billboards, or events. However, you need to ensure that your communication is consistent, coherent, and complementary across all channels. You also need to choose the most appropriate channel for each type of message and audience.
One of the most effective ways to communicate emerging trends and innovations to customers is to tell a story. A story can capture their attention, evoke their emotions, and inspire their actions. You can use storytelling to show how your trend or innovation can solve a problem, meet a need, or create a value for your customers. You can also use storytelling to showcase how your trend or innovation works, how it differs from other options, and how it can be easily adopted or integrated. You can use various formats to tell your story, such as videos, podcasts, infographics, case studies, or testimonials.
Another important way to communicate emerging trends and innovations to customers is to provide evidence. Evidence can help you build trust, credibility, and authority with your customers. You can use evidence to demonstrate the benefits, features, performance, quality, or reliability of your trend or innovation. You can also use evidence to address any doubts, questions, or objections that your customers may have. You can use various sources of evidence, such as data, statistics, facts, research, awards, reviews, or ratings.
-
José Felipe Ruppenthal
Director - Engineering & Innovation - Technology / Telecom
Offering practical demonstrations of emerging trends and innovations to customers is crucial as it allows them to visualize technology in action, providing a hands-on experience and immediate clarification of any doubts. Real-time feedback is obtained, helping build trust and demonstrating the tangible value of innovation. Practical demonstrations also position the company as an industry leader, encouraging customers to consider adopting these innovative technologies in their own contexts
Finally, you need to invite feedback from your customers when you communicate emerging trends and innovations to them. Feedback can help you measure the effectiveness of your communication, improve your products or services, and enhance your customer satisfaction and loyalty. You can invite feedback from your customers by asking them questions, encouraging them to share their opinions, offering them incentives, or creating a community. You also need to acknowledge, respond, and act on the feedback that you receive from your customers.