How can you build resilience in Brand Strategy?
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Brand strategy is the process of defining and communicating the unique value, identity, and purpose of a brand to its target audience. It is essential for creating a consistent and memorable brand experience that builds trust, loyalty, and advocacy. However, brand strategy is not a static or fixed plan that can be executed once and forgotten. It is a dynamic and evolving practice that requires constant monitoring, evaluation, and adaptation to changing market conditions, customer needs, and competitive threats. How can you build resilience in brand strategy, so that your brand can survive and thrive in any situation? Here are some tips to consider.
A resilient brand strategy starts with a clear and honest assessment of your brand's current performance, positioning, and perception. You need to identify your brand's core values, vision, mission, personality, and promise, and how well they align with your customers' expectations, preferences, and emotions. You also need to evaluate your brand's strengths and weaknesses in terms of differentiation, relevance, credibility, and consistency. This will help you determine where you need to improve, innovate, or pivot your brand strategy to meet the changing needs and demands of your market.
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Anooja Bashir
CEO FlexiCloud.|Founder Ourea | 40 under 40 Awardee |Linkedin Top Voice |Brand Strategist | Startup Mentor|3xTEDx Speaker| DEI Evangelist | Author |Forbes Fortune ,TOI,Entrepreneur recognised|UN SDG5 |Angel Investor
Check out my insights to create a robust brand strategy, one adaptable to changing market dynamics. Comprehensive Assessment: Begin with a thorough evaluation of your current brand status, market position, and perception. Core Values and Alignment: Identify your brand's core values, vision, mission, personality, and promise. Ensure they align with your customers' expectations and emotions. SWOT Analysis: Assess your brand's strengths and weaknesses, focusing on differentiation, relevance, credibility, and consistency. Adaptation: Use this analysis to make necessary improvements, innovations & strategic pivots Market Alignment: Continuously align your brand strategy with the evolving needs and demands of your target market.
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Lisa Weltsch
🔥 Fearless creative uplifting brands with innovative strategy. ✨ CEO, Street Studio Creative | Brand Expert & Problem Solver | Marketing Visionary
Brands without a clear vision need to start there. Defining the brand propositions (who-what-why) and core values is the foundation to build a resilient brand strategy. Creating a consistent and cohesive brand experience at all touch points is vital in building trust and credibility.
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Sherry Horowitz
AI CONJURER - Advanced Prompt Engineer Expert "Top 100 AI Artist 2022" - AI Artist, Designer & Creative Strategist
Whenever I build a creative strategy, I always look for a meaningful client/customer narrative that is meaningful. One place to find this is to have a thorough conversation with the sales team, especially the highest performers. Their sales strategies reveal the best stories. There's always a nugget of unique gold with in those conversations. I often build off that.
A resilient brand strategy also requires constant monitoring of your brand's external environment, including your competitors, customers, industry trends, social media, and feedback channels. You need to keep track of how your brand is perceived, received, and valued by your target audience, and how it compares to your competitors. You also need to anticipate and respond to emerging opportunities, threats, and challenges that may affect your brand's performance, reputation, or relevance. By staying informed and alert, you can adapt your brand strategy to seize new markets, defend your market share, or mitigate potential risks.
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Anooja Bashir
CEO FlexiCloud.|Founder Ourea | 40 under 40 Awardee |Linkedin Top Voice |Brand Strategist | Startup Mentor|3xTEDx Speaker| DEI Evangelist | Author |Forbes Fortune ,TOI,Entrepreneur recognised|UN SDG5 |Angel Investor
In my experience, effective brand management is a critical strategy for achieving business growth. Here are some actions to be considerd for growing your brand: -Continuous Industry Monitoring: Consistently monitor your industry, including competitors, customers, industry trends, social media, and feedback channels. Evaluate how your brand is perceived, received, and valued by your target audience in comparison to competitors. -Adaptation and Resilience: Anticipate and react to emerging opportunities, threats, and challenges that could affect your brand's performance, reputation, or relevance. This awareness empowers you to adjust your brand strategy, capture new markets, protect your market share, and address potential risks.
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Cyril De La Torre
Design & Brand Strategy | ex-News Corp Director | LinkedIn Top Voices
Stay informed about industry trends, emerging technologies, and competitor activities. Regularly monitor customer feedback and sentiment to understand their evolving needs and expectations. This will help you anticipate potential challenges and adapt your brand strategy accordingly.
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Shari Neumann
VP, Global Brand Strategy l Bold Brand Strategist and Brand Storyteller l Award-Winning Advertising, Communications & Content Expert
Monitor your brand's current environment and try to anticipate what comes next, but always steer your brand towards the future with a specific destination in mind. Brand strategy is about making choices and proactively driving your brand to achieve a specific outcome - be it the meaning you want consumers to take away about your brand, the market share you need to achieve, etc. There was a saying we had at Zyman Group - "If you don't know your destination, any destination will do." So don't let the environment take you off your course, proactively work to ensure your brand stays on course.
A resilient brand strategy is not afraid of experimentation, learning, and iteration. You need to test and measure the impact of your brand's actions, such as launching new products, services, campaigns, or initiatives, on your brand's awareness, recognition, preference, loyalty, and advocacy. You also need to learn from your successes and failures, and use the insights and feedback to improve, refine, or revise your brand strategy. By adopting a test-and-learn approach, you can optimize your brand's performance, efficiency, and effectiveness, and avoid complacency or stagnation.
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Anooja Bashir
CEO FlexiCloud.|Founder Ourea | 40 under 40 Awardee |Linkedin Top Voice |Brand Strategist | Startup Mentor|3xTEDx Speaker| DEI Evangelist | Author |Forbes Fortune ,TOI,Entrepreneur recognised|UN SDG5 |Angel Investor
I've consistently explored different paths for scaling my business. Key strategies that worked for me are -Customer-Centric Approach: Understand your target audience and make their needs and preferences a top priority in all your business activities. -Customer Engagement: Cultivate positive customer relationships by actively seeking their feedback and adapting strategies to changing dynamics. -Innovative Pricing Models: Develop creative pricing strategies to both attract and retain customers. -Effective Digital Strategy: Develop narratives that connect your audience & and manage a strong presence on pertinent social media platforms. -Strategic Partnerships: Collaborating with strategic partners to expand reach and capabilities.
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Dr. Navneet Kumar
VP - International Sales (AMEA) | Expanding Reach in Competitive Markets
As per my understanding, A robust brand strategy embraces experimentation and iteration. Testing the impact of actions like product launches or campaigns on brand awareness, recognition, preference, loyalty, and advocacy is crucial. Learning from successes and failures enhances strategy. Using insights for refinement and optimization, a test-and-learn approach improves brand performance and efficiency, preventing stagnation. Embrace this method to continually enhance your brand's effectiveness and avoid complacency.
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Paul Cash, Author of 'Humanizing B2B'
Adding SHOWMANSHIP to B2B brands that need to stand out and be memorable. DM me if you want a free, signed copy of my book.
In the context of B2B brand strategy, one of the failings is that BRANDING is often seen as a once every decade exercise rather than a live, always on, evolving growth platform. Markets and buyers change regularly, it's sooooo important that brands go through a cultural relevance process every few years to make sure they are in tune with the market. Most don't, which is why in B2B most brands are tip toeing around the edge of irrelevance :-)
A resilient brand strategy is not a one-way or top-down communication, but a two-way or bottom-up dialogue. You need to engage and empower your brand's stakeholders, such as your employees, customers, partners, and influencers, to co-create, co-deliver, and co-promote your brand's value, identity, and purpose. You also need to listen to and act on their feedback, suggestions, and complaints, and reward their loyalty, advocacy, and referrals. By fostering a sense of ownership, collaboration, and community among your brand's stakeholders, you can enhance your brand's credibility, trustworthiness, and authenticity.
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Anooja Bashir
CEO FlexiCloud.|Founder Ourea | 40 under 40 Awardee |Linkedin Top Voice |Brand Strategist | Startup Mentor|3xTEDx Speaker| DEI Evangelist | Author |Forbes Fortune ,TOI,Entrepreneur recognised|UN SDG5 |Angel Investor
"Building Credibility and Authenticity Through Collaboration"- The ultimate strategy to strengthen your business . My key takeaways are -Establish a robust digital strategy to engage your target audience through compelling narratives. -Collaborate with business associates and partners who share a synergy for mutual benefit. -Engage influencers and affiliates to promote your brand, rewarding their loyalty. -Continuously analyze and monitor your action plans with your internal team to improve and adapt as needed.
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Venessa R.
Independent Art Director | Multidisciplinary Designer
In an ever-changing business landscape, cultivating brand resilience is paramount. It involves a harmonious blend of proactivity, adaptability, and a steadfast long-term vision. Achieving this requires collaboration among internal teams and external partners to craft narratives informed by in-depth knowledge of one's audience, brand values, and paths to innovation that resonate with the market and endure over time. Robust and adaptable brand standards also play a vital role. They provide structure and reliability while allowing necessary evolution to stay relevant in evolving markets. Brand resilience ultimately hinges on a solid strategic foundation—giving way to flexible and adaptable solutions, ensuring success in any dynamic industry.
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Rubel Rony
Behavioural Trends & Strategy | Brand Communication | Content Marketing
Community involvement is key. A resilient brand strategy should include a focus on giving back to the community and actively engaging with local or global initiatives. By showing social responsibility and contributing to the well-being of the community, your brand can build a positive image and adapt to changing societal expectations. Community support can strengthen your brand's resilience and relevance.
A resilient brand strategy is not a disjointed or isolated effort, but a coherent and holistic experience. You need to align and integrate your brand's touchpoints, such as your logo, name, slogan, website, social media, packaging, customer service, and events, to deliver a consistent and memorable brand message, story, and personality. You also need to ensure that your brand's touchpoints are relevant, responsive, and accessible to your target audience, and that they meet or exceed their expectations, needs, and desires. By creating a seamless and satisfying brand experience, you can increase your brand's recall, recognition, and retention.
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Neil Verma
I deconstruct world-class brands to help build your brand. ✈️ Chief Brander @ eBrandBuilders | 📘 Amazon Best Seller | 🎙️ Host @ eBrandCast
This is basically a two-step process: Active Listening: Set up channels to gather continuous customer feedback for brand improvement. Unified Experience: Make sure that every brand interaction, that is either online or offline, feels like it's part of the same family.
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Jad kassis 🧠
Follow For Ai 🤖 LinkedIn Certified Marketing Insider ⚡️ Community Builder ⚡️
The business world is marked by constant change, with evolving consumer preferences and emerging market trends. To remain competitive, your brand must adapt to these shifts. For example, a company that initially focused on traditional retail may need to transition to an e-commerce model to meet changing consumer shopping habits.
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Rubel Rony
Behavioural Trends & Strategy | Brand Communication | Content Marketing
Cultural sensitivity is essential. A resilient brand strategy should be culturally aware and consider the diverse backgrounds and values of your target audience. By respecting and adapting to cultural nuances, you can avoid misunderstandings or insensitivity in your brand messaging. This cultural sensitivity can help your brand resonate with a broader audience and navigate the complexities of a globalized world.
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ABHISHEK BORWANKAR
Brand Strategist | Accomplished Brand Manager | Digital Marketeer | Constant Innovator | Storyteller
Since I come from a real estate background I can define how Building resilience in a real estate brand involves several key strategies: Diversify Services: Offer a range of real estate services, such as property management, investment advice, and real estate development, to reduce dependency on a single revenue stream. Adapt to Market Changes: Stay informed about market trends and be flexible in responding to changing conditions, whether it's a buyer's or seller's market. Customer-Centric Approach: Focus on excellent customer service to build a loyal client base and generate referrals. By implementing these strategies, you can enhance the resilience of your real estate brand and navigate through various challenges in the industry.
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Eze Chukwudi, MILR
Personal Branding Expert I Brand & Marketing Comms. I Fintech
To build brand strategy resilience, make your brand strategy adaptive to change and growth It is also important to note that building a winning brand strategy you must understand that it is a journey not a destination.
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Eric Bomyea
Brand Leader | Part-Time Bar Back | Full-Time Do'er
You want your brand to feel consistent for whoever is interacting with it, wherever they are interacting with it. This will create resiliency and longevity. Imagine if you were on a brand's website and you were having one experience and then you reach out to sales or customer experience and you're having another. This would create confusion for you and you'd not have a great experience. That brand would not be resilient in the long term. Align all your departments and functions to the same message and you'll be on your way to a resilient and long lasting brand.