How can Social Media Marketing freelancers stay up-to-date with industry trends?
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— The LinkedIn Team
As a social media marketing freelancer, you know how important it is to stay on top of the latest trends, tools, and best practices in your field. But how do you find the time and resources to keep up with the fast-changing and competitive industry? Here are some tips to help you stay updated and relevant as a social media marketing freelancer.
One of the easiest ways to learn from the experts and get insights into the current and future trends of social media marketing is to follow industry leaders on their platforms. You can subscribe to their blogs, podcasts, newsletters, or social media accounts and consume their content regularly. Some examples of influential social media marketers are Neil Patel, Gary Vaynerchuk, Mari Smith, and Jay Baer. You can also join their communities and interact with other professionals and peers.
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Gabriel Acosta
Successful Marketing & Branding Strategist | Marketing Coach | Customer Experience Expert | Helping businesses increase ROI
To stay on top of the latest trends in social media marketing, set aside dedicated time for learning and follow industry leaders and experts on platforms like Twitter and LinkedIn. Join online communities and groups, attend webinars and virtual events, and read industry publications and blogs to gain insights and stay updated. Experiment with new tools and features, network and collaborate with peers, and consider taking online courses and certifications to enhance your expertise. Continuously allocate time and resources to learning and stay curious to deliver the best results for your clients.
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Paula Ordovás Tamames
CEO of Peeptoes Comunicacion; Digital content creator; Founder of Better Naked Club; Founder of Casa Manuela; Writer of "Come Bonito, Entrena Sexy"
La presencia en la red es un escaparate de lo que somos.Debemos definir previamente cómo queremos que sea esa marca y crear un storytelling que tenga una evolución coherente. Las claves del Marketing de influencia son; diferenciación, pasión, formación y constancia. Debemos formarnos en las diferentes plataformas que van surgiendo y en las nuevas maneras de comunicar. La formación continua es necesaria. 1.Debemos aportar contenido de valor 2.Ayudar al seguidor 3.Anticiparnos a novedades y cambios 4.Automatizar tareas y procesos 5.Adaptar nuestras preferencias a la audiencia 6.Seguir a los líderes y expertos de la industria en plataformas como X y LinkedIn 7. Asistir a formaciones, seminarios y eventos virtuales para mantenernos actualizados
Another way to sharpen your skills and knowledge as a social media marketing freelancer is to enroll in online courses and webinars that cover relevant topics and strategies. There are many free and paid options available, depending on your budget and learning goals. You can choose from platforms like Udemy, Coursera, Skillshare, or HubSpot Academy, or sign up for webinars hosted by industry associations, tools, or agencies. You can also get certifications to showcase your expertise and credibility to your clients.
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Daniela Luque Díaz
LinkedIn Growth | Personal Branding
We are in the era of information. The problem is not really where to find new, relevant information. It is the opposite: knowing how to filter what is relevant fom the myriad of options that are available. For that purpose, look for social proof of existing offers, verify the legitimacy of the authors behind digital courses and other available material, and tap into solid sources like LinkedIn to avail so much free information that is there for you to use.
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Zeeshan Aashiq
Digital Marketing | Social Media Marketing Specialist | Google Ads | SEO Expert | Ecommerce Specialist | B2B & B2C
Invest in online courses, webinars, and certifications related to social media marketing. Platforms like Coursera, LinkedIn Learning, and HubSpot Academy offer a wide range of courses to help you stay updated and enhance your skills.
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Social media listening tools are software that help you monitor and analyze the conversations and sentiments of your target audience, competitors, and industry on social media. They can help you identify the pain points, needs, preferences, and opinions of your potential and existing customers, as well as the strengths, weaknesses, opportunities, and threats of your competitors and industry. You can use social media listening tools to discover new trends, ideas, keywords, hashtags, influencers, and content that can inform your social media marketing strategy.
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Angela Balasevicius
Copywriter | Branding Enthusiast | Marketing Specialist at Thermtest
Yes. Listening tools. A thing of beauty. Glorious and wonderful and absolutely incredibly useful. Love 'em! However, consider this your friendly reminder to also use social media as a consumer so you don't fall victim to marketing tunnel vision. Looking at social media with our marketing bias can leave us blind to the perspective of our actual audience. Taking just a short amount of time and interacting as a consumer will open up the perspective that you've been missing, I promise.
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Faizan Qamar
UXer | Digital Product Designer | Google Certified
As a social media marketing freelancer, I've honed my expertise by following industry leaders, enrolling in online courses, and utilizing social media listening tools. Networking at conferences and experimenting with trends not only keep me informed but also empower me to deliver innovative strategies that make an impact.
Networking events and conferences are great opportunities to meet and learn from other social media marketing freelancers, experts, and influencers. You can exchange tips, insights, feedback, and referrals, as well as build relationships and partnerships that can benefit your career and business. You can look for local, national, or international events and conferences that are relevant to your niche, industry, or interests, such as Social Media Marketing World, Content Marketing World, or Inbound.
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Daniela Luque Díaz
LinkedIn Growth | Personal Branding
This in-person interaction is paramount. Behind every digital platform and piece of content, there is a team of humans making decisions and creating ideas. Get to interact with them. I have made plans to attend the FIRE festival in Brazil next year as a result of having become a creator of digital products and I can't wait to be part of the largest creator event in LATAM.
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Zeeshan Aashiq
Digital Marketing | Social Media Marketing Specialist | Google Ads | SEO Expert | Ecommerce Specialist | B2B & B2C
Attend industry-related conferences, seminars, and networking events when possible. Building relationships with other professionals can lead to valuable insights and information sharing.
Finally, one of the best ways to stay up-to-date with social media marketing trends is to experiment and test them yourself. You can try new features, formats, channels, tools, campaigns, or tactics and measure their performance and results. You can also ask for feedback from your clients, audience, or peers and use it to improve your social media marketing services. By experimenting and testing, you can find out what works and what doesn't for your specific goals and situations.
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Zeeshan Aashiq
Digital Marketing | Social Media Marketing Specialist | Google Ads | SEO Expert | Ecommerce Specialist | B2B & B2C
Stay hands-on by experimenting with new social media features and trends on your own accounts. This practical experience will give you firsthand knowledge of how these trends work and their impact on engagement and reach.
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Daniela Luque Díaz
LinkedIn Growth | Personal Branding
Being part of the trends ecosystem means having a scientific approach of test, fail, re-test, and succeed. My advice: ideate and act fast. Because trends are fast and furious. It's okay to flop. If the content is within your brand boundaries, go for it. It's worth the risk. The downside of not experimenting to grow and discover new avenues is higher: becoming stagnant or behind.
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Zeeshan Aashiq
Digital Marketing | Social Media Marketing Specialist | Google Ads | SEO Expert | Ecommerce Specialist | B2B & B2C
To meet the evolving needs of the clients, continuous learning and adaptation are key to success in the dynamic world of social media marketing.
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Aymber Young
Social Media Expert for 7+ years | Social Media Consultant | Executive Leader | Inspiring & encouraging the world to believe BETTER.
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